About Me
Hi There
A former Youth Member of Parliament, Atifa is a renowned entrepreneur and philanthropist who combines a successful management consulting career with active community involvement at local, national and international level. Experienced operating at Board level in both the public and private sectors, and a trusted adviser to multinational corporations, governments and NGOs, Atifa is passionate about delivering change and brings energy, professional discipline, flexibility and pace to initiatives that make a difference around the world.
Business
With more than a decade’s experience working in management consultancy, Atifa also runs her own consulting business, working with large public and private sector clients to drive forward complex change and transformation projects. Managing budgets in excess of £200 million and delivering hundreds of millions of pounds in benefits, her consulting clients have included Lloyds Banking Group, Barclays, Santander and Telefonica in the private sector, as well as the Ministry of Defence, the Construction Industry Training Board and the Government of Pakistan. She has also established and chaired successful corporate networks at organisations including Accenture and Worldpay to create more opportunities, provide mentoring, inspire and support people in their careers.
She is also a Partner at Generations, an international practice providing financial reporting, management consultancy, real estate planning, and private equity services, to family offices, executives and entrepreneurs.
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Philanthropy
Atifa is a philanthropist at local, national and international level. She is a trusted adviser to governments and NGOs. She has been North West Vice Chairman of The Prince’s Trust’s Mosaic initiative designed to help young people growing up in deprived areas, for over a decade, having been the youngest person in such a role when she was appointed in 2008.
Outside of The Prince's Trust, Atifa has supported other royal initiatives including being a member of the Founders’ Circle at The British Asian Trust and having been recognised for her contributions to HRH Prince of Wales’s Pakistan Recovery Fund. She has directly and indirectly raised in excess of £1.4 million for charities since 2010 and is known for backing transformational philanthropy projects in the areas of livelihoods and skills and mental health.
Atifa was a Board Member of Link 4 Life, Leisure Culture & Sport Trust, which employs 300 people with a turnover of £10.7 million to deliver cultural provision across Rochdale, and has been intrinsically involved in the strategic development of UK charity Remembering Srebrenica since 2013 and served as Chair of Rochdale Women’s Welfare Association.
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GOVERNMENT AND INTERNATIONAL RELATIONS
Atifa is an active and engaged community figure, having been elected as Youth MP for Rochdale, where she grew up, in 2005. While still in full-time education she contributed to key government initiatives and policies and led a successful campaign for a new sixth-form institution in the town for which she became the youngest Sixth Form Governor in the UK when she was appointed in 2008.
In 2018 Atifa established the Global Livelihoods Organisation with a mission to help businesses and communities work together in the pursuit of positive, sustainable change. GLO works with governments, NGOs, the private sector and civil society to enhance community wellbeing, education and meaningful economic participation, acting as an impact incubator for both for-profit and not-for-profit startups while also leading advocacy, sustainable philanthropy and thought leadership initiatives.
She has represented the UK on several foreign state visits, was listed in the Pakistan Power 100 Future Leaders List and served as an International Observer for the Maldives Electoral Commission in 2018.
She regularly contributes to a number of All Party Parliamentary Groups in Westminster in the area of Business, Communities, Technology and Philanthropy, is Chief Executive of Muslims For Britain and a fellow at the Initiative for Free Trade.